Dancity Festival 2012 - Labour Of Love - graphic concept

Foligno (IT), July 6th and 7th

DANCITY FESTIVAL 2012

“Labour of love”, meaning the will to create a work of art out of pure passion. This is the theme of the 2012 Dancity Festival, the electronic music and digital arts festival now in its seventh edition, which will take place in Foligno (IT) on July 6th and 7th. Two days of concerts, live shows and DJ sets, installations, dance performances, exhibitions, with international artists performing in suggestive as well as innovative locations.


LABOUR OF LOVE

“Labour Of Love” represents the love for one's own work of art. A project made with love. It represents the meticulous treatment of every aspect in minute detail, with sentiment, enthusiasm, energy, for a result in which effort turns into satisfaction. A product with a message, exuding the soul, the physical and mental trial, the “blood, sweat and tears” of its creator. Labour of Love is the work of every artist, every artisan, every person who instils love into the process and into their own hands and minds, of those who are able to accomplish a different, unique, incomparable result.   


GRAPHIC CONCEPT

In line with this year's theme, Dancity has chosen to entrust the Festival's graphic concept exclusively to Trevor Jackson, visual artist, video-maker, musician and DJ. Jackson fully represents the selected theme, as the soul and dedication instilled into his creative process show through his work; the same values are also shared by the twenty volunteers of the Dancity Cultural Association. The eclectic English artist has therefore reinvented the Festival logo as well as the entire graphic concept: the website, the t-shirts, the print material. The stylized letters of the “classic” DF logo have been translated into pixels, a typical instrument of Jackson's art, and into a new multifunctional form, ideal for different levels of communication. 
Other than imprinting his passion into the graphics of Dancity Festival 2012, Trevor Jackson's art will be shown in an exclusive exhibition in one of the historical buildings of the Foligno city centre; he will also join the Festival line-up, wrapping up on Saturday night as exceptional guest DJ. The art exhibition will consist in an audiovisual installation, gathering a selection of the most outstanding pieces of Jackson's opus